Twitter Rolls Out Promoted Tweets

Twitter has made the announcement Web watchers have been waiting for — and one that may finally help the company reach profitability. Twitter unveiled its long-awaited advertising platform, Promoted Tweets, on April 13, 2010, in which marketers can place ads on Twitter search results pages. The sponsored tweet model will eventually expand into Twitter’s regular streams of real-time conversation. Those tweets that do not garner enough interest from users will simply disappear. It’s a relatively low-risk initial step into monetization that aims not to disrupt the existing user experience.

What is Google AdWords?

You know those text ads that sometimes appear alongside your Google search results?

Those are sponsored listings-relevant, paid ads based on terms (called keywords) that the advertisers selected. Advertise with Google AdWords, and when potential customers use Google to search on terms related to your business, they can find your ad in that right-hand column.  That’s great for them, and great for you...

Mobile: The Tsunami of the Future

Forget minor progress. Internet experts believe that the mobile Web will overtake the desktop Web within the next five years, according to their latest reports. They say that five key trends will fuel this explosive growth: 3G mobile networks, social networking, Internet video, voiceover- IP (VOIP) and top-of-the-range mobile devices. They also suggests looking to Japan for trends in investment opportunities, where 66 percent of mobile Web revenue is from data access, 21 percent is from e-commerce, 11 percent is generated by paid services and only 2 percent comes from mobile advertising.